Blog & biz
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5 important steps to having a killer brand strategy
When talking about branding, many people are immediately thinking about a fancy logo, cute fonts, and color palettes which can be summarized under the umbrella of visual elements. But actually, branding is way much more than that and a good designer must be able to see beyond visuals. Or even if you are a newbie in this and you are just learning what branding is and how your business can benefit from it, you have to understand every aspect and step of this process. Branding is not just about having attractive visuals. Branding is about sharing your message and values with your target audience using creative methods that are having…